Inspirational Women Series: Tammy Marshall

January 5, 2018

With more than 25 years of experience in travel and tourism under her belt, Tammy Marshall decided to take a leap into the startup world in 2016 when she founded The B Hive.


A business transformation agency and educator specialising in the hospitality, leisure, travel and tourism sectors, The B Hive focuses on business optimisation, growth and innovation. 


Previously holding C-level positions and executive roles at TFE Hotels, Carnival Australia, P&O Cruises, AAT Kings/Inspiring Journeys and Contiki (to name just a few), Tammy has played a leading role in propelling the sector into its current stage of dynamic modernisation, most notably through her successes in launching and embedding experiential travel as a globally relevant offer.


Long a champion of women in leadership roles and an advocate for the gender, we are honoured to feature Tammy as part of our Inspirational Women Series. 


Biz Gals: What is your greatest achievement?

Tammy: My greatest achievement would be successfully pitching a start-up to the Chairman, getting the green light and then building every aspect of it from the ground up. The satisfaction of seeing it come to life and watching it grow and develop was amazing and years later it's still going even after I've moved on - Inspiring Journeys.


Biz Gals: What is the greatest lesson you have learnt?

Tammy: My greatest lesson is to trust my instincts and myself and to stand up for what I believe in, in both personal and work life. And to trust that when one door closes, another will open and it's often the start of a new and exciting direction you either hadn't planned for or didn't think was possible.


Biz Gals: What is the best bit of advice you have been given?

Tammy: My advice would be to work out what makes you happy and to live your life doing what you love to do. And, if you haven't worked out what that is yet maybe its time to shake things up, reclaim your career and work out how you can reset for the future.  



Biz Gals: What or who inspires you?

Tammy: People inspire me. People who try to make a difference in the world, people who help others and people who are resilient.   There are many that inspire me, my partner inspires me,  Randy Pausch’s absolutely inspiring last lecture a professor who was dying from pancreatic cancer,  Angela Merkel, Europe’s first female chancellor, she leads with purpose and courage,  Muhammad Yunas who created the Micro Bank improved economic and social development, and Clayton Christensen the architect of disruptive innovation. 


Biz Gals: What is your biggest hope for women in the future?

Tammy: I think it's time to see greater influence and gender balance when it comes to both women in leadership positions and on company boards. It's also time women worked together to achieve this and to increase the level of support we can offer each other. 

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