This week’s inspirational woman is Kate Engler, but you might know her better as The Publicity Princess.
Kate turned a successful career as a PR and communications specialist in the corporate world into a thriving business focussed on assisting SMEs garner more exposure in the media with less stress and zero dollars spent.
Each year Kate runs an application only Meet The Press Masterclass where eight of the country’s top editors, producers and Chiefs of Staff all gather to pick up new stories for their publications or programs from Kate’s masterclass attendees. Every business who attends this masterclass gets to pitch directly to all eight of the journos who attend. It’s about speed, access and expert status with the media.
Click here to access this exclusive event.
Biz Gals: What is your greatest achievement?
Kate: Without question, it’s raising my two boys (now 12 & 14). They are inspirational, funny, creative, insightful young men who have a great relationship with what we call their ‘inner world’ – that little part of all of us where our truth and goodness live. From an early age we talked about feelings, how our behaviour impacts other people and how we can help others. I was always honest with them if I was feeling a bit ‘naff’ myself so they came to learn that there is light and shade in everyone’s lives, and that’s ok. I wanted them to be gentle with themselves and in learning to do this, extend this gentleness to others. Sometimes I would deliberately make a ‘mistake’ of putting the milk in the pantry so they came to understand everyone makes mistakes, you need to ‘own’ them, learn from them and move on being gentle. I’ve always been mindful that I am not raising boys. . . I am raising future husbands and partners, and it’s my job to ensure they are the best, most attentive, in tune men they can possibly be. I think it was Jackie Kennedy who said “If you bungle raising your children, I don't think whatever else you do matters very much.”
Biz Gals: What is the greatest lesson you have learnt?
Kate: Gosh, does it have to be only one!? So many lessons (am I a slow learner.. .??). I think one of the greatest lesson is listen to yourself. We are wise beyond belief but often diminish or question those little signs or sensations that something isn’t quite right, or conversely that it’s bloody amazing. These things can get overlooked because we’re not in tune with ourselves. In the words of the great Eagles song, “You can’t hide your lying eyes...” We always know our ‘truth’, we just need to tune in more.
Biz Gals: What is the best bit of advice you have been given?
Kate: Don’t say NO for them. One of my very first mentors in life encouraged me to step beyond myself. Whenever there was an idea or a new client to approach, all the usual fears of rejection, not being good enough etc, would have me create reasons why they might say ‘no’ to me. My mentor said, “Ask them and let THEM be the one to say no if they want to. . . don’t let that little voice inside your head say ‘no’ for them.” Great advice I still use to this day.
Biz Gals: What or who inspires you?
Kate: Other than my boys who often take my breath away with their insights, my best friend from Grade 2 is a walking inspiration. I’ve always said I want to be just like her when I grow up! I am also blessed to have amazing friends and wise mentors who offer inspiration in abundance. You know people are good friends when you can have the tough conversations then enjoy a wine afterwards! And the businesses who come to our events inspire me – gosh, there are some amazing people doing sensationally inspiring things out there, and to facilitate these people meeting and pitching what they do directly to the decision makers on the media landscape is truly inspiring.
Biz Gals: What is your biggest hope for women in the future?
Kate: That we all embrace the practice of KINDFULNESS. I heard the wonderful Sarah Napthali (Buddhism for Mothers) speak of this, and I think we can be our own harshest critics. By embracing more ‘kindfulness’ (being mindful about being kind) for ourselves, the kindfulness will extend to others – other women, other business owners, men, our children. . .gosh, even the person who just nicked ‘your’ parking space. More kindfulness would be a wonderful thing for our planet.