Inspirational Women Series: Peita Diamantidis

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One of our original Biz Gals, Peita Diamantidis is a new form of ‘geek’ hybrid - maths and finance nerdiness combined with a passion for communicating that has her on a mission to empower the public to take charge of their finances.

The Financial Planner and Co-Founder of DeltaPlan Holdings utilises a background in Actuarial Studies (financial mathematicians that make accountants look hip and groovy) to take complex financial situations and break them down to their fundamentals.


This culminated in the release of her first book  'Finance Action Hero: Basic Training' in May 2014, with the followup ‘Finance Action Hero: Mission Possible’ released in August 2016. If you've always yearned for finance to be more fun, these are the books for you. 


Peita was the winner of the 2016 Female Excellence in Advice Award and appeared on the 2017 FS Power 50 - 50 most influential financial advisers in Australia. She now shares her advice as a self-professed Wish Advocate on the speaking circuit to help women embrace their dreams and transform them into reality. 

Biz Gals: What is your greatest achievement? 

Peita: Right now, it feels like my greatest achievement is still having a financial advice practice over 10 years later. Our industry has been through such tremendous amounts of change and turmoil, so on top of the normal small business challenges it has felt like a constant battle. So to still be standing, albeit with a few scars of battles hard fought, seems like an achievement primarily for the sheer bloody mindedness it takes to stick things out.

Biz Gals: What is the greatest lesson you have learnt? 

Peita: My early career was spent in investment banking and the one characteristic they lauded was smarts or intelligence and a very narrow definition of what that looked like.

What I have come to realise since, is that the most impressive people out there, to me, are the ones that can blend their own 'smarts' (whatever their particular gift or insight is) with true emotional intelligence. Smart for smart's sake simply isn't enough, and isn't how magic happens.

Biz Gals: What is the best bit of advice you have been given? 

Peita: Ask for insight rather than sales. This is something I have seen my Dad do a lot in his coaching work with executives. Instead of having a new offer, idea or promotion and simply sending out requests for meeting to pitch, he suggests sending out requests for feedback. At the meeting, the key is not to use this is a cover, but to instead sincerely listen to their feedback, and then also ask them for insights into how they would suggest taking it to market. Taking people on the journey with you is so much more powerful, and you get some awesome instant feedback too.

Biz Gals: What or who inspires you? 

Peita: Everyday people just getting stuff done. I love all the entrepreneurial and social icons we have at our finger tips on social media these days, however the people that really inspire and interest me are the 'battler' the person that simply puts their head down and gets on with it. In fact they inspire me so much I put together my definition of who they are to me.

“Action Hero: an everyday person, facing a mountain of challenges, that they overcome by taking action.”

This is what inspired the name of my books and the idea behind my new podcast In Search of Dreams, where I get to interview everyday action heroes on the dreams they've discovered and turned into real life adventures.


Biz Gals: What is your biggest hope for women in the future? 

Peita: That we get to a point where we all see each other simply as humans. Not categorised by gender, race, beliefs or situation in life. 


Biz Gals: What advice would you give your younger self?

Peita: To hold on to your fierceness and uniqueness as in the end that vibe is what will attract your tribe...and your hubby!

Interview: Natalie Kessell 

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