Inspirational Women Series: Katie Perry
Fashion designer and stylist, Katie Perry, worked for such labels and stores as Brown's and South Molton St in London, Jag, Oroton and David Jones before taking the leap into the world of business when she created her own fashion label and styling business in 2007.
She successfully won a lawsuit against the "other" Katy Perry in 2009 and, in doing so, took a stand for the many other small businesses faced with similar challenges.
We first met Katie at our inaugural Biz Gals event in 2010 and, true to form, less than six degrees of separation meant that we had many mutual connections.
Her exuberant personality and passion for fashion had all our Biz Gals hooked and, before too long, wearing her comfortable, durable and stylish pieces that are absolutely perfect for a jet-setting woman on-the-go.
Balancing the management and development of her sustainable and eco-friendly brand that is proudly designed and made in Australia with a toddler, may keep Katie on her toes, but there is no doubt she is a force to be reckoned with.
Biz Gals: What is your greatest achievement?
Katie: Having just had a baby, she is my biggest and greatest achievement, but this group is about business. So my greatest business achievement would be sticking to my principles and winning the court case against the pop star, Katy Perry, over my trademark. So many people told be to back down and give up but I held onto what was right and won.
Biz Gals: What is the greatest lesson you have learnt?
Katie: I have constantly changed and swiveled the business to find what works. When I was first starting out I made WAY TOO many of a particular style in brown! No idea why I chose that colour, I don't even like brown and it became my slowest seller.
Biz Gals: What is the best bit of advice you have been given?
Katie: NEVER GIVE UP
Biz Gals: What or who inspires you?
Katie: I am inspired by simplicity and luxurious fabrics. At the moment I am inspired by working mums. As I am learning to juggle running a business with being a mum.
Biz Gals: What is your biggest hope for women in the future?
That we support one another and stop the judgement. When we come together as one, women are so incredibly resourceful and powerful.
Words: Natalie Kessell