Inspirational Women Series: Jessica Ruhfus
There are so many amazing podcasts around these days that it's hard to keep up with them all. Sometimes though, you find one that just hits the spot and entices you to tune in episode after episode...heck sometimes you might even take notes! That was how I felt when a fellow Biz Gal recommended I tune into Stop, Collaborate and Listen because, "Jess believes in collaborations as much as you do!"
I fell in love with the podcast instantly and especially loved how authentic the presenter Jessica (or Jess) Ruhfus was. The information presented was easily digested, interesting and so poignant to my businesses that, as soon as there was the opportunity to attend a live workshop, I headed straight into the city to be a part of it.
Jess is the Founder of Collabosaurus, a B2B marketing software that match-makes brands for clever collaborations. Her passion for creative brand experiences & marketing moved her from a background in fashion publicity and SME education, to developing Collabosaurus.
She now runs entrepreneurial events around Australia and has built the Collabosaurus platform for over 4500+ members. Jess has also spoken for Apple, General Assembly, The Collective Hub, ADMA & The College of Event Management.
Biz Gals: What is your greatest achievement?
Jess: That is a tough question to answer! Running a business, you see lots of little wins along the way. Being able to consistently grow Collabosaurus is an achievement in itself, not collapsing in our first, second or third year where other businesses aren't so lucky. I'm extremely proud of the little wins we can hit on a day to day basis - like seeing a big name brand sign up, being accepted into the Qantas accelerator, being asked to speak at Apple, or getting second and third meetings with potential investors.
Biz Gals: What is the greatest lesson you have learnt?
Jess: I have two favourite quotes for this! The first 'don't wait for opportunity, create it' and the second 'great things never came from comfort zones.' Both of these were blue-tacked to the wall in my first 6 months launching the business and they are so true. The biggest mistake I see businesses making is waiting for opportunities to come to them. Successful people put themselves into uncomfortable situations, regularly and learn from them. They also proactively seek out opportunities!
Biz Gals: What is the best bit of advice you have been given?
Jess: Get a good nights' sleep. It sounds simple, but it's so important! (Thanks mum)
Biz Gals: What or who inspires you?
Jess: I love watching brands execute brilliant, creative marketing campaigns. I'm a marketing nerd, so I'm very inspired by creative marketing! I'm inspired by doers (there are very few), and people who have done the hard yards to build their success. I love following Jen Gotch (founder of Bando) and Zoe Foster Blake (Goto skincare) for their diverse careers, perspective and (of course) clever marketing!
Biz Gals: What is your biggest hope for women in the future?
Jess: My biggest hope is that both women and men can confidently walk into a situation and not feel like they're disadvantaged based on their age or gender. I hope this to be true for performance reviews and pay scale, job interviews, investor meetings, retail - all of it.
Words: Natalie Kessell